Apple aims to release cheaper Vision Air headset after slow Vision Pro sales
Vision Pro didn’t just underperform—it flopped. Now Apple is racing to launch Vision Air, a cheaper and lighter mixed reality headset , to avoid a complete collapse of its spatial computing push. For a product pitched as Apple’s gateway into the future of augmented reality, Vision Pro failed to connect. Sales dragged, interest faded, and the price? $3,499 was a bold bet that didn’t pay off. The company isn’t wasting time. Reports indicate Vision Air could hit the market by the end of this year. That’s not 2026. That’s now. This isn’t a leisurely product cycle—it’s damage control. Vision Air: Not a replacement, but a reset Let’s be clear. Vision Air isn’t just a lighter version of the Vision Pro. It’s Apple’s attempt to make the entire Vision lineup viable again. According to Mark Gurman’s Power On newsletter , Apple is pushing hard to get this headset out before 2025, possibly alongside the new M5 MacBook Pro. All signs point to the lighter model arriving between the end of this...